NIKON 1 J1 White KIT

Five eye-catching hues that complement the camera's minimal design will add a splash of color to your daily life.
Perfect for any occasion, you will want to take it with you, everywhere you go.
Lenses also come in the same five colors so you can express yourself even more creatively.

Newly developed, super high-speed AF CMOS sensor
The newly developed CMOS sensor, with an effective pixel count of 10.1 megapixels, is the world's first image sensor created that implements phase-detection AF.

Motion Snapshot
Your memories come back to life with photographs, movies, and music
Starting with a clean slate, we reexamined the potential of imaging and discovered globally unique way of preserving your memories with something different from just a photograph or a movie.
When you press the shutter-release button, with the "Motion Snapshot" mode, the desired moment will be captured as a still image and also as a movie vignette. The movie vignette will play back in dramatic, 2.5x slow motion to an original BGM.
From fleeting changes in expression to adorable, endearing gestures, or the ambience of the landscape gently swaying in the wind --you can capture all of these moments more vividly and emotionally though visual expression and with music.
What's more, the still images are captured in high resolution, so you can print them out in beautiful picture quality.
The Motion Snapshot has brought to life new photographic, cinematic expression perfect for capturing your precious moments.

Fastest AF x Most Focus Points in the World
First, we present the world's fastest autofocus.The phase-detection AF, embedded in the newly developed sensor, will track and capture fast-moving subjects in sharp, crystal-clear focus.

You no longer need a "back-up" shot
When shooting fast-moving subjects, you may find it difficult to keep them within the frame or you may miss a fantastic photo opportunity due to the subject's unpredictable movements. With Nikon's Smart Photo Selector, you will never miss those picture perfect moments again.
All you have to do is push the shutter-release button as you normally would.
It is that simple. The camera will then automatically take total of 20 shots before and after you press the shutter-release button at a high speed of 30fps.
What's more, it will automatically select the most spectacular shot from the series of shots taken. Whether it is the expression of a loved one as they turn to look over their shoulder or a fun-filled scene at a party, the Nikon 1 will capture it all.