POWERSHOT SX410 IS RED

The PowerShot SX410 IS camera is packed with advanced Canon technologies that make it easy to capture your best images ever. The camera's powerful 40x Optical Zoom (24–960mm) and 24mm Wide-Angle lens gives you amazing versatility: you'll capture wide landscapes and zoom in for impressive close-ups you never thought possible - all with bright, clear quality thanks to Canon's Optical Image Stabilizer and Intelligent IS. The 20.0 Megapixel* sensor and Canon DIGIC 4+ Image Processor help create crisp resolution and beautiful, natural images. Your videos will impress too: simply press the Movie button to record lifelike 720p HD video - even zoom in and out while shooting. Images you'll want to keep and share are easy to achieve with Smart AUTO that intelligently selects proper camera settings so your images and video look great in all kinds of situations. You'll get creative with fun Scene Modes like Fisheye Effect, Toy Camera Effect and Monochrome, and see and share it all with the camera's big, clear 3.0" LCD with a wide viewing angle. For versatility and value, the PowerShot SX410 IS camera is a best bet!

Extend Your Reach
Once you start shooting with PowerShot SX410 IS camera, you'll quickly wonder how you ever did without the versatility of its powerful zoom lens. The 40x Optical Zoom lens has a reach all the way from 24mm to 960mm, so if you're capturing a child on stage from the back of the auditorium, you'll see her every expression. The Wide-Angle lens just as easily delivers superb landscapes and large group portraits. The Optical Image Stabilizer helps ensure you get clear, noise-free images, even at the long end of the zoom.

It's easy to capture clear, steady images with the PowerShot cameras, even in low light without using a tripod. That's because the camera is equipped with Canon's innovative Intelligent IS. The system automatically analyzes camera movement and applies the best shake correction method for the shooting situation allowing you to focus on framing and capturing your shot. For stills, the system selects from Normal IS, Panning IS, Macro (Hybrid) IS and Tripod modes. When shooting video, the system selects from Dynamic IS, Powered IS, Macro (Hybrid) IS and Active Tripod IS modes. New icons clearly mark the image stabilization mode, whether you're shooting still images or video.

Powerful Core Specs Deliver Beautiful Images
The PowerShot SX410 IS camera's 20.0 Megapixel* CCD sensor delivers impressive photos with fine detail and brilliant color. The high resolution helps provide superb image quality even when cropping or making very large prints.

The Canon DIGIC 4+ Image Processor powers the PowerShot SX410 IS camera's advanced functions and capabilities. Its accelerated processing speed creates fast, responsive performance, for a shooting experience that's easy and natural. The DIGIC 4+ Image Processor also enhances image quality: processing of high ISO shots has been shortened by approximately 60% compared to the DIGIC 4 Image Processor. This significantly reduces noise for brilliant color, smooth gradations, and beautiful detail even in low light. The processor's highly efficient design also extends battery life.

Preserve and Share Your Memories in HD
The PowerShot SX410 IS camera lets you record highly detailed 720p HD video at up to 25 frames per second with clear sound. Imagine the fun and excitement of being able to shoot high definition video whenever you want, right from your compact digital camera.

A Smarter Camera Means Better Photos and Videos
Smart AUTO is a sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button. It automatically detects scenes by assessing various factors in both the background and the subject. Detected scenes are analyzed using predefined shooting situations***. The camera then makes optimal settings to help facilitate the best possible image capture, whether you're shooting stills or video. With Smart AUTO, all you have to do is frame your shot and capture away.

More Ways to Get Creative
The PowerShot SX410 IS camera provides shooting modes that easily give your shots a distinctly artistic feel without the need for any extra lenses and filters. Super Vivid heightens and saturates colors for eye-popping intensity. Poster Effect eliminates gradations between colors for an illustrative feel. Miniature Effect enhances perspective in a scene, blurring the top and bottom to make it look as if it were created with miniature models. You can also make a quirky portrait using the Fisheye Effect or add a beautiful single-tone effect with Monochrome. Toy Camera Effect simulates a vintage look as if capturing the photo using a "toy" or pinhole camera.