The Watch is here.

Our most personal device yet.

To make the best use of its size and location on your wrist, Apple Watch has all-new interactions and technologies. They let you do familiar things more quickly and conveniently. As well as some things that simply weren't possible before. So using it is a whole new experience. One that's more personal than ever.

An incredibly precise timepiece.

High-quality watches have long been defined by their ability to keep unfailingly accurate time, and Apple Watch is no exception. In conjunction with your iPhone, it keeps time within 50 milliseconds of the definitive global time standard. It even lets you customise your watch face to present time in a more meaningful, personal context that's relevant to your life and schedule.

Entirely new ways to stay in touch.

Apple Watch makes all the ways you're used to communicating more convenient. And because it sits on your wrist, it can add a physical dimension to alerts and notifications. For example, you'll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favourite people in fun, spontaneous ways -- like sending a tap, a sketch or even your heartbeat.

A smarter way to look at fitness.

Apple Watch gives you a complete picture of your all-day activity. The three rings of the Activity app show your daily progress and help motivate you to sit less, move more and get some exercise. It's also an advanced sports watch, giving you real-time stats for a variety of the most popular workouts. Over time, Apple Watch learns your activity and fitness levels. It uses that information to improve the accuracy of your measurements and suggest personalised all-day activity goals. It even provides custom reminders to encourage you to achieve them.

There's an Apple Watch for everyone.

A device you wear is vastly different from one you keep on a desk or carry in your pocket. It's more than a tool. It's a true expression of your personal taste. So we designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it.